Cover Image

Services marketing : Australia and New Zealand

Main Author: Lovelock
Other Authors: Patterson,, Walker,
Format: Book
Published: Sydney: Prentice Hall, 1998.
Subjects:
Services industries -- > Marketing -- > New Zealand
Customer services -- > Marketing -- > Australia
Customer services -- > Marketing -- > New Zealand
Services industries -- > Marketing -- > Australia
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090 0 0 |a HD9980   |b LOV 1998 
100 1 0 |a Lovelock  
245 1 0 |a Services marketing :   |b Australia and New Zealand   |c Christopher H. Lovelock, Paul G. Patterson and Rhett H. Walker. 
260 0 0 |a Sydney:   |b Prentice Hall,   |c 1998. 
300 |a xi, 570p.:   |b ill.;   |c 24cm. 
650 0 0 |a Services industries --   |x Marketing --   |z New Zealand  
650 0 0 |a Customer services --   |x Marketing --   |z Australia  
650 0 0 |a Customer services --   |x Marketing --   |z New Zealand  
650 0 0 |a Services industries --   |x Marketing --   |z Australia  
700 1 1 |a Patterson,   |h Paul G.  
700 1 1 |a Walker,   |h Rhett H.  

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