Cover Image

Services marketing : Australia and New Zealand

Main Author: Lovelock
Other Authors: Patterson,, Walker,
Format: Book
Published: Sydney: Prentice Hall, 1998.
Subjects:
Services industries -- > Marketing -- > New Zealand
Customer services -- > Marketing -- > Australia
Customer services -- > Marketing -- > New Zealand
Services industries -- > Marketing -- > Australia
Physical Description:xi, 570p.: ill.; 24cm.
ISBN:0724811230

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