APA Citation

WILSON, Kennedy,, & Trammell. (1996). Superior product development: Managing the process for innovative products. Oxford: Blackwell Business.

Chicago Style Citation

WILSON, Kennedy, and Trammell. Superior Product Development: Managing the Process for Innovative Products. Oxford: Blackwell Business, 1996.

MLA Citation

WILSON, Kennedy, and Trammell. Superior Product Development: Managing the Process for Innovative Products. Oxford: Blackwell Business, 1996.

Warning: These citations may not always be 100% accurate.