00560pamaa2200181 4500 0000019754 20060620090000.0 0070653283 659.111 TRO HF5827.2 TRO 1996 TROUT The new positioning : the lateston the world's #1 business strategy Jack Trout with Steve Rivkin. New York: McGraw Hill, 1996. vii, 173p.: 23cm. Updated ed. of : Positioning/Al Ries, 1986 Positioning (Advertising) Ries, Al Rivkin, Steve