The new positioning : the lateston the world's #1 business strategy
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1996.
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| Subjects: |
| LEADER | 00560pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000019754 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0070653283 |
| 082 | |a 659.111 TRO | ||
| 090 | 0 | 0 | |a HF5827.2 |b TRO 1996 |
| 100 | 1 | 0 | |a TROUT |
| 245 | 1 | 4 | |a The new positioning : |b the lateston the world's #1 business strategy |c Jack Trout with Steve Rivkin. |
| 260 | 0 | 0 | |a New York: |b McGraw Hill, |c 1996. |
| 300 | |a vii, 173p.: |b 23cm. | ||
| 500 | 0 | 0 | |a Updated ed. of : Positioning/Al Ries, 1986 |
| 650 | 0 | 0 | |a Positioning (Advertising) |
| 700 | 1 | 1 | |a Ries, |h Al |
| 700 | 1 | 1 | |a Rivkin, |h Steve |