Description: The new positioning :

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The new positioning : the lateston the world's #1 business strategy

Main Author:	TROUT
Other Authors:	Ries,, Rivkin,
Format:	Book
Published:	New York: McGraw Hill, 1996.
Subjects:	Positioning (Advertising)

Item Description:	Updated ed. of : Positioning/Al Ries, 1986
Physical Description:	vii, 173p.: 23cm.
ISBN:	0070653283