APA Citation

TROUT, Ries,, & Rivkin. (1996). The new positioning: The lateston the world's #1 business strategy. New York: McGraw Hill.

Chicago Style Citation

TROUT, Ries, and Rivkin. The New Positioning: The Lateston the World's #1 Business Strategy. New York: McGraw Hill, 1996.

MLA Citation

TROUT, Ries, and Rivkin. The New Positioning: The Lateston the World's #1 Business Strategy. New York: McGraw Hill, 1996.

Warning: These citations may not always be 100% accurate.