01357pamaa2200193 4500 0000019341 20081106090000.0 081106 eng 0131400975 (pbk.) HF5548.32 COU 2005 Coupey Digital business : concepts and strategy Eloise Coupey. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2005. xxiii, 433 p.: ill.; 24 cm. Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business Electronic commerce Internet www.prenhall.com