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| LEADER |
01357pamaa2200193 4500 |
| 001 |
0000019341 |
| 005 |
20081106090000.0 |
| 008 |
081106 eng |
| 020 |
0 |
0 |
|a 0131400975 (pbk.)
|
| 090 |
0 |
0 |
|a HF5548.32
|b COU 2005
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| 100 |
1 |
0 |
|a Coupey
|
| 245 |
1 |
0 |
|a Digital business :
|b concepts and strategy
|c Eloise Coupey.
|
| 250 |
0 |
0 |
|a 2nd ed.
|
| 260 |
0 |
0 |
|a Upper Saddle River, N.J.:
|b Pearson Prentice Hall,
|c 2005.
|
| 300 |
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|a xxiii, 433 p.:
|b ill.;
|c 24 cm.
|
| 500 |
0 |
0 |
|a Business and the internet -- A framework for
digital business -- How does the internet affect buyer
behavior? -- How does the internet affect businesses? --
Technology and the digital marketplace -- Policy and the
digital marketplace -- The evolution of digital business --
Strategic planning for digital business -- Developing
business intelligence with online research -- Digital content
and business activity -- Digital channels and business
activity -- Digital communications and business activity --
Digital business-to-business -- Focus on the future :
relationship management for digital business
|
| 650 |
0 |
0 |
|a Electronic commerce
|
| 650 |
0 |
0 |
|a Internet
|
| 901 |
|
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|u www.prenhall.com
|
