| Item Description: | Business and the internet -- A framework for
digital business -- How does the internet affect buyer
behavior? -- How does the internet affect businesses? --
Technology and the digital marketplace -- Policy and the
digital marketplace -- The evolution of digital business --
Strategic planning for digital business -- Developing
business intelligence with online research -- Digital content
and business activity -- Digital channels and business
activity -- Digital communications and business activity --
Digital business-to-business -- Focus on the future :
relationship management for digital business |
|---|
