How to produce successful advertising : a guide to strategy, planning and targeting
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
|
| Edition: | 2nd ed. |
| Series: | Marketing in action series
|
| Subjects: |
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| 005 | 20060529090000.0 | ||
| 020 | 0 | 0 | |a 0749427019 |
| 082 | |a 659 FAR | ||
| 090 | 0 | 0 | |a HF5823 |b FAR 1998 |
| 100 | 1 | 0 | |a FARBEY |
| 245 | 1 | 0 | |a How to produce successful advertising : |b a guide to strategy, planning and targeting |c A.D. Farbey. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1998. |
| 300 | |a ix, 166p.: |b 24cm. | ||
| 440 | 0 | 0 | |a Marketing in action series |
| 650 | 0 | 0 | |a Advertising |