FARBEY. (1998). How to produce successful advertising: A guide to strategy, planning and targeting (2nd ed.). London: Kogan Page.
Chicago Style CitationFARBEY. How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting. 2nd ed. London: Kogan Page, 1998.
MLA CitationFARBEY. How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting. 2nd ed. London: Kogan Page, 1998.
Warning: These citations may not always be 100% accurate.