00542pamaa2200181 4500 0000019268 20060615090000.0 0749427043 659.1 YAD HF5415.123 YAD 1998 YADIN Creative marketing communications : a guide to planning, skills and techniques Daniel L. Yadin. 2nd ed. London: Kogan Page, 1998. vii, 277p.: 24cm. Marketing in action series Advertising campaigns Communication in marketing