Creative marketing communications : a guide to planning, skills and techniques
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
|
| Edition: | 2nd ed. |
| Series: | Marketing in action series
|
| Subjects: |
| LEADER | 00542pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000019268 | ||
| 005 | 20060615090000.0 | ||
| 020 | 0 | 0 | |a 0749427043 |
| 082 | |a 659.1 YAD | ||
| 090 | 0 | 0 | |a HF5415.123 |b YAD 1998 |
| 100 | 1 | 0 | |a YADIN |
| 245 | 1 | 0 | |a Creative marketing communications : |b a guide to planning, skills and techniques |c Daniel L. Yadin. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1998. |
| 300 | |a vii, 277p.: |b 24cm. | ||
| 440 | 0 | 0 | |a Marketing in action series |
| 650 | 0 | 0 | |a Advertising campaigns |
| 650 | 0 | 0 | |a Communication in marketing |