Creative marketing communications : a guide to planning, skills and techniques
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| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
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| Edition: | 2nd ed. |
| Series: | Marketing in action series
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| Subjects: |
| Physical Description: | vii, 277p.: 24cm. |
|---|---|
| ISBN: | 0749427043 |