YADIN. (1998). Creative marketing communications: A guide to planning, skills and techniques (2nd ed.). London: Kogan Page.
Chicago Style CitationYADIN. Creative Marketing Communications: A Guide to Planning, Skills and Techniques. 2nd ed. London: Kogan Page, 1998.
MLA CitationYADIN. Creative Marketing Communications: A Guide to Planning, Skills and Techniques. 2nd ed. London: Kogan Page, 1998.
Warning: These citations may not always be 100% accurate.