00515pamaa2200169 4500 0000019265 20050920090000.0 0749424478 658.82 CUM 1998 HF5438.5 CUM 1998 CUMMINS Sales promotion : how to create and implement campaigns that really work Julian Cummins. 2nd ed. London: Kogan Page, 1998. xi, 268p.: 24cm. Sales promotion -- Greation Britain Marketing -- Great Britain