Sales promotion : how to create and implement campaigns that really work

Main Author: CUMMINS
Format: Book
Published: London: Kogan Page, 1998.
Edition:2nd ed.
Subjects:
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020 0 0 |a 0749424478  
082 |a 658.82 CUM 1998 
090 0 0 |a HF5438.5   |b CUM 1998 
100 1 0 |a CUMMINS  
245 1 0 |a Sales promotion :   |b how to create and implement campaigns that really work   |c Julian Cummins. 
250 0 0 |a 2nd ed. 
260 0 0 |a London:   |b Kogan Page,   |c 1998. 
300 |a xi, 268p.:   |b 24cm. 
650 0 0 |a Sales promotion --   |z Greation Britain  
650 0 0 |a Marketing --   |x Great Britain