APA Citation

CUMMINS. (1998). Sales promotion: How to create and implement campaigns that really work (2nd ed.). London: Kogan Page.

Chicago Style Citation

CUMMINS. Sales Promotion: How to Create and Implement Campaigns That Really Work. 2nd ed. London: Kogan Page, 1998.

MLA Citation

CUMMINS. Sales Promotion: How to Create and Implement Campaigns That Really Work. 2nd ed. London: Kogan Page, 1998.

Warning: These citations may not always be 100% accurate.