Marketing management : an Asian perspective
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; New York:
Prentice Hall,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00599pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000019244 | ||
| 005 | 20150907090000.0 | ||
| 008 | 100205 eng | ||
| 020 | 0 | 0 | |a 9780131001350 (pbk.) |
| 090 | 0 | 0 | |a HF5415.13 |b MAR 2003 |
| 245 | 1 | 0 | |a Marketing management : |b an Asian perspective |c Philip Kotler ... [et al.]. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Singapore ; New York: |b Prentice Hall, |c 2003. |
| 300 | |a xxvi, 771 p.: |b col. ill.; |c 26 cm. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Kotler, Philip |
| 901 | |u www.pearsonhighered.com | ||