Marketing management : an Asian perspective
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; New York:
Prentice Hall,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxvi, 771 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131001350 (pbk.) |