Kotler, P. (2003). Marketing management: An Asian perspective (3rd ed.). Singapore ; New York: Prentice Hall.
Chicago Style CitationKotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore ; New York: Prentice Hall, 2003.
MLA CitationKotler, Philip. Marketing Management: An Asian Perspective. 3rd ed. Singapore ; New York: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.