00487pamaa2200169 4500 0000019050 20090610090000.0 0201565013 658.8342 EVA HF5415.32 EVA 1996 EVANS Applied consumer behaviour Martin J. Evans, Luiz Moutinho and W. Fred Van Raaij. England: Addison Wesley, 1996. ix, 382p.: 24cm. Consumer behavior Van Raij, W. Fred Moutinho, Luiz