Analysis for strategic marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Massachusetts:
Addison Wesley,
1998.
|
| Subjects: |
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|---|---|---|---|
| 001 | 0000019049 | ||
| 005 | 20060704090000.0 | ||
| 020 | 0 | 0 | |a 0321001982 |
| 090 | 0 | 0 | |a HF5415 |b RAO 1998 |
| 100 | 1 | 0 | |a RAO |
| 245 | 1 | 0 | |a Analysis for strategic marketing |c Vithala R. Rao and Joel H. Steckel. |
| 260 | 0 | 0 | |a Massachusetts: |b Addison Wesley, |c 1998. |
| 300 | |a xiii, 514p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Steckel, |h Joel H. |