Marketing research
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Massachusetts:
Addison Wesley,
1998.
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| Subjects: |
| LEADER | 00481pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000019046 | ||
| 005 | 20090930090000.0 | ||
| 020 | 0 | 0 | |a 0321014162 |
| 082 | |a 658.83 LEH | ||
| 090 | 0 | 0 | |a HF5415.2 |b LEH 1998 |
| 100 | 1 | 0 | |a Lehmann |
| 245 | 1 | 0 | |a Marketing research |c Donald R. Lehmann, Sunil Gupta and Joel H. Steckel. |
| 260 | 0 | 0 | |a Massachusetts: |b Addison Wesley, |c 1998. |
| 300 | |a xix, 780p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a Gupta, |h Sunil |
| 700 | 1 | 1 | |a Steckel, |h Joel H. |