APA Citation

Lehmann, Gupta,, & Steckel. (1998). Marketing research. Massachusetts: Addison Wesley.

Chicago Style Citation

Lehmann, Gupta, and Steckel. Marketing Research. Massachusetts: Addison Wesley, 1998.

MLA Citation

Lehmann, Gupta, and Steckel. Marketing Research. Massachusetts: Addison Wesley, 1998.

Warning: These citations may not always be 100% accurate.