Relentless : the Japanese way of marketing

Main Author: JOHANSSON
Other Authors: Nonaka,
Format: Book
Published: Oxford: Butterworth Heinemann, 1996.
Subjects:
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020 0 0 |a 0750632089  
082 |a 658.8 JOH 
090 0 0 |a HF5415.12.J3   |b JOH 1996 
100 1 0 |a JOHANSSON  
245 1 0 |a Relentless :   |b the Japanese way of marketing   |c Johny K. Johansson and Ikujiro Nonaka. 
260 0 0 |a Oxford:   |b Butterworth Heinemann,   |c 1996. 
300 |a xiii, 198p.:   |b 24cm. 
650 0 0 |a Marketing  
700 1 1 |a Nonaka,   |h Ikujiro