00550pamaa2200181 4500 0000018869 20060619090000.0 0749427027 658.576 MOR HF5415.15 MOR 1998 MORSE Successful product management : a guide to strategy planning and development Stephen Morse. 2nd ed. London: Kogan Page, 1998. xix, 150p.: 23cm. Marketing in action series Includes bibliography (p. [144]) and index Produc management