Successful product management : a guide to strategy planning and development
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
|
| Edition: | 2nd ed. |
| Series: | Marketing in action series
|
| Subjects: |
| Physical Description: | xix, 150p.: 23cm. |
|---|---|
| Bibliography: | Includes bibliography (p. [144]) and index |
| ISBN: | 0749427027 |