Marketing communications : an integrated approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00476pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000018865 | ||
| 005 | 20091019090000.0 | ||
| 020 | 0 | 0 | |a 0749426993 |
| 082 | |a 659.1 SMI 1998 | ||
| 090 | 0 | 0 | |a HF5415.123 |b SMI 1998 |
| 100 | 1 | 0 | |a Smith |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach |c P.R. Smith. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1998. |
| 300 | |a 602p: |b 25cm. | ||
| 650 | 0 | 0 | |a Communication in export marketing |
| 650 | 0 | 0 | |a Advertising media planning |