Direct marketing : strategy, planning, execution

Main Author: NASH
Format: Book
Published: New York: McGraw Hill, 1995.
Edition:3rd ed.
Subjects:
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082 |a 658.84 NAS 1995 
090 0 0 |a HF5415.126   |b NAS 1995 
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245 1 0 |a Direct marketing :   |b strategy, planning, execution   |c Edward L. Nash. 
250 0 0 |a 3rd ed. 
260 0 0 |a New York:   |b McGraw Hill,   |c 1995. 
300 |a xxiv, 477p.:   |b 24cm. 
650 0 0 |a Direct marketing