NASH. (1995). Direct marketing: Strategy, planning, execution (3rd ed.). New York: McGraw Hill.
Chicago Style CitationNASH. Direct Marketing: Strategy, Planning, Execution. 3rd ed. New York: McGraw Hill, 1995.
MLA CitationNASH. Direct Marketing: Strategy, Planning, Execution. 3rd ed. New York: McGraw Hill, 1995.
Warning: These citations may not always be 100% accurate.