APA Citation

NASH. (1995). Direct marketing: Strategy, planning, execution (3rd ed.). New York: McGraw Hill.

Chicago Style Citation

NASH. Direct Marketing: Strategy, Planning, Execution. 3rd ed. New York: McGraw Hill, 1995.

MLA Citation

NASH. Direct Marketing: Strategy, Planning, Execution. 3rd ed. New York: McGraw Hill, 1995.

Warning: These citations may not always be 100% accurate.