00554pamaa2200181 4500 0000018810 20060529090000.0 0030128986 659.1ADV HF5837 ADV 1996 ADVERTISING campaign strategy : a guide to marketing communication plans Donald Parente ... [et al.],. Forth Worth: Dryden Press, 1996. xx, 363p.25cm. Communications in marketing Advertising Parente, Donald BERG, Bruce Vanden BARBAN, Arnold