ADVERTISING campaign strategy : a guide to marketing communication plans
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Forth Worth:
Dryden Press,
1996.
|
| Subjects: |
| LEADER | 00554pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000018810 | ||
| 005 | 20060529090000.0 | ||
| 020 | 0 | 0 | |a 0030128986 |
| 082 | |a 659.1ADV | ||
| 090 | 0 | 0 | |a HF5837 |b ADV 1996 |
| 245 | 0 | 0 | |a ADVERTISING campaign strategy : |b a guide to marketing communication plans |c Donald Parente ... [et al.],. |
| 260 | 0 | 0 | |a Forth Worth: |b Dryden Press, |c 1996. |
| 300 | |a xx, 363p.25cm. | ||
| 650 | 0 | 0 | |a Communications in marketing |
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 1 | |a Parente, |h Donald |
| 700 | 1 | 1 | |a BERG, |h Bruce Vanden |
| 700 | 1 | 1 | |a BARBAN, |h Arnold |