Parente,, BERG,, & BARBAN. (1996). ADVERTISING campaign strategy: A guide to marketing communication plans. Forth Worth: Dryden Press.
Chicago Style CitationParente,, BERG, and BARBAN. ADVERTISING Campaign Strategy: A Guide to Marketing Communication Plans. Forth Worth: Dryden Press, 1996.
MLA CitationParente,, BERG, and BARBAN. ADVERTISING Campaign Strategy: A Guide to Marketing Communication Plans. Forth Worth: Dryden Press, 1996.
Warning: These citations may not always be 100% accurate.