00619pamaa2200193 4500 0000018804 20130508090000.0 0030180228 658.848 TER 1997 HF1416 TER 1997 TERPSTRA International marketing Vern Terpstra and Ravi Sarathy. 7th ed. Fort Worth: Dryden Press, 1997. xxi, 968p.: ill., map; 24 cm + 1map (folded). Folded map available at reference counter Includes bibliographical references and index Export marketing -- Management Sarathy, Ravi