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Customer behavior :
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Customer behavior : consumer behavior and beyond
Main Author:
Sheth
Other Authors:
Mittal,
,
Newman,
Format:
Book
Published:
Fort Worh:
Dryden Press,
1999.
Subjects:
Consumer behavior
Marketing research
Holdings
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Physical Description:
xxxii, 800p+.: ill.; 26cm.
ISBN:
003098016X
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