Zikmund. (1997). Business research methods (5th ed.). Fort Worth: Dryden Press.
Chicago Style CitationZikmund. Business Research Methods. 5th ed. Fort Worth: Dryden Press, 1997.
MLA CitationZikmund. Business Research Methods. 5th ed. Fort Worth: Dryden Press, 1997.
Warning: These citations may not always be 100% accurate.