Strategic database marketing : the masterplan for starting and managing a proficable, customer-based marketing program

Main Author: Hughes
Format: Book
Published: Illinois: Probus Pub., 1994.
Subjects:
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020 0 0 |a 1557385513  
090 0 0 |a HF5415.126   |b HUG 1994 
100 1 0 |a Hughes  
245 1 0 |a Strategic database marketing :   |b the masterplan for starting and managing a proficable, customer-based marketing program   |c Arthur M. Hughes. 
260 0 0 |a Illinois:   |b Probus Pub.,   |c 1994. 
300 |a ix, 352p.:   |b 24cm. 
650 0 0 |a Database management  
650 0 0 |a Marketing --   |x Databases