Analysis for marketing planning
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Chicago:
Irwin,
1997.
|
| Edition: | 4th ed. |
| Subjects: |
| LEADER | 00443pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000018717 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780071154239 |
| 090 | 0 | 0 | |a HF5415.13 |b LEH 1997 |
| 100 | 1 | 0 | |a Lehmann |
| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann and Russell S. Winer. |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1997. |
| 300 | |a xi, 219p.: |b 23cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Winer, |h Russell S. |