Lehmann, & Winer. (1997). Analysis for marketing planning (4th ed.). Chicago: Irwin.
Chicago Style CitationLehmann, and Winer. Analysis for Marketing Planning. 4th ed. Chicago: Irwin, 1997.
MLA CitationLehmann, and Winer. Analysis for Marketing Planning. 4th ed. Chicago: Irwin, 1997.
Warning: These citations may not always be 100% accurate.