APA Citation

Lehmann, & Winer. (1997). Analysis for marketing planning (4th ed.). Chicago: Irwin.

Chicago Style Citation

Lehmann, and Winer. Analysis for Marketing Planning. 4th ed. Chicago: Irwin, 1997.

MLA Citation

Lehmann, and Winer. Analysis for Marketing Planning. 4th ed. Chicago: Irwin, 1997.

Warning: These citations may not always be 100% accurate.