00486pamaa2200157 4500 0000018716 20100721090000.0 0071158413 658.8 PER HF5415 PER 1999 Perreault Applications in basic marketing : clippings from the popular business press William D. Perreault and E. Jerome McCarthy. 1998-1999 edition. Chicago: Irwin McGraw Hill, 1999. vi, 176p.: 26cm. Marketing