Perreault. (1999). Applications in basic marketing: Clippings from the popular business press (1998-1999 edition.). Chicago: Irwin McGraw Hill.
Chicago Style CitationPerreault. Applications in Basic Marketing: Clippings From the Popular Business Press. 1998-1999 edition. Chicago: Irwin McGraw Hill, 1999.
MLA CitationPerreault. Applications in Basic Marketing: Clippings From the Popular Business Press. 1998-1999 edition. Chicago: Irwin McGraw Hill, 1999.
Warning: These citations may not always be 100% accurate.