Cases in marketing management : strategies and programs
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1991.
|
| Series: | McGraw Hill series in marketing
|
| Subjects: |
| LEADER | 00543pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000018714 | ||
| 005 | 20060619090000.0 | ||
| 020 | 0 | 0 | |a 0071129294 |
| 082 | |a 658.8 GUI | ||
| 090 | 0 | 0 | |a HF5415.13 |b GUI 1991 |
| 100 | 1 | 0 | |a GUILTINAN |
| 245 | 1 | 0 | |a Cases in marketing management : |b strategies and programs |c Joseph P. Guiltinan and Gordon W. Paul. |
| 260 | 0 | 0 | |a New York: |b McGraw Hill, |c 1991. |
| 300 | |a xvi, 435p.: |b 24cm. | ||
| 440 | 0 | 0 | |a McGraw Hill series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Cases studies |
| 700 | 1 | 1 | |a Paul, |h Gordon W. |