APA Citation

GUILTINAN, & Paul. (1991). Cases in marketing management: Strategies and programs. New York: McGraw Hill.

Chicago Style Citation

GUILTINAN, and Paul. Cases in Marketing Management: Strategies and Programs. New York: McGraw Hill, 1991.

MLA Citation

GUILTINAN, and Paul. Cases in Marketing Management: Strategies and Programs. New York: McGraw Hill, 1991.

Warning: These citations may not always be 100% accurate.