00635pamaa2200205 4500 0000018709 20190808090000.0 9780071155144 659.1 ROS HF5823 ROS 1998 ROSSITER Advertising communications & promotion management John R. Rossiter and Larry Percy. 2nd ed. Boston: Irwin McGraw Hill, 1997. xiii, 640p.: 26cm. Advertising Sales promotion Communication in marketing Percy, Larry Advertising communications and promotion management/John R. Rossiter