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| LEADER |
00635pamaa2200205 4500 |
| 001 |
0000018709 |
| 005 |
20190808090000.0 |
| 020 |
0 |
0 |
|a 9780071155144
|
| 082 |
|
|
|a 659.1 ROS
|
| 090 |
0 |
0 |
|a HF5823
|b ROS 1998
|
| 100 |
1 |
0 |
|a ROSSITER
|
| 245 |
1 |
0 |
|a Advertising communications & promotion management
|c John R. Rossiter and Larry Percy.
|
| 250 |
0 |
0 |
|a 2nd ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 1997.
|
| 300 |
|
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|a xiii, 640p.:
|b 26cm.
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a Percy,
|h Larry
|
| 740 |
0 |
0 |
|a Advertising communications and promotion management/John R. Rossiter
|
