ROSSITER, & Percy. (1997). Advertising communications & promotion management (2nd ed.). Boston: Irwin McGraw Hill.
Chicago Style CitationROSSITER, and Percy. Advertising Communications & Promotion Management. 2nd ed. Boston: Irwin McGraw Hill, 1997.
MLA CitationROSSITER, and Percy. Advertising Communications & Promotion Management. 2nd ed. Boston: Irwin McGraw Hill, 1997.
Warning: These citations may not always be 100% accurate.