00569pamaa2200217 4500 0000018708 20090217090000.0 1140190 659.1 ARE 1996 HF5823 ARE 1996 Arens Contemporary advertising William F. Arens ; with the editorial collaboration of Jack J. Whidden. 6th ed. Chicago: Irwin, 1996. xxxi, 501+p.: col.ill.; 1996. ADTP DBL DAS DIA Advertising Whidden, Jack J.