Contemporary advertising
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Chicago:
Irwin,
1996.
|
| Edition: | 6th ed. |
| Subjects: |
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| 082 | |a 659.1 ARE 1996 | ||
| 090 | 0 | 0 | |a HF5823 |b ARE 1996 |
| 100 | 1 | 0 | |a Arens |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens ; with the editorial collaboration of Jack J. Whidden. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1996. |
| 300 | |a xxxi, 501+p.: |b col.ill.; |c 1996. | ||
| 501 | 0 | 0 | |a ADTP |
| 501 | 0 | 0 | |a DBL |
| 501 | 0 | 0 | |a DAS |
| 501 | 0 | 0 | |a DIA |
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 1 | |a Whidden, |h Jack J. |